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American Avalanche Association


After not updating their logo for over 20 years, the American Avalanche Association hired Outlaw Partners to help with a full rebrand, website, supporting materials and membership initiatives to support its mission of professional excellence in avalanche safety, education and research in the United States.

Outlaw created an updated logo that is now recognized by avid skiers and snowboarders all across the country. The website features easy to use navigation, organized content and online donation portal. Outlaw also helped to revamp messaging to the stress the necessity for avalanche safety, education and research.

Membership and donations have increased since Outlaw Partners helped with new image and messaging. Members include snow science researchers, search and rescue professionals, avalanche forecasters, educators, professional guides, athletes, snow safety officers, snow rangers, patrollers, technicians, and explosive specialists.


Logos, Print collateral, Website