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Baldface Lodge

Description:

One of Outlaw’s first clients, Baldface Lodge is the world’s premiere backcountry ski and snowboarding snowcat operation. Outlaw helped Baldface grow into what it is today – providing comprehensive marketing, video, web, email, branding and agency support, media coordination and sales lead generation.

Outlaw commenced work with Baldface in 2009, supporting a variety of initiatives through 2018. In 2011, our mutual goal was to was to re-launch the Baldface brand including development of a new brand platform: website, video, photography, advertising and related design and messaging. Outlaw relaunched the Baldface website again in 2015 to support growth and evolution to more media and reservation-friendly platform.

Throughout our partnership, Outlaw has been able to help Baldface achieve record occupancy (92-100%), 75% re-booking rates, solidify brand recognition and prestige, support signature events onsite including Red Bull, Hiball and TGR, in addition to widespread media attention.

On behalf of Baldface efforts, Outlaw Partners won ‘best ad design, video promotion and social media for resorts’ recognition in SAM – Ski Area Management magazine, May 2011.

Outcomes:

Website, Advertising, Print collateral